The Blood Red Blend sports an image of Sheriff Rick Grimes staring down the undead. When the app is launched and pointed at the label, Sheriff Rick fights off the “walkers” in the wine aisle. The Walking Dead Cabernet Sauvignon label features a horde of zombies, and when the Living Wine Labels app is launched and pointed at the bottle, they break out of the label onto the phone screen. Pointing the app at both labels, when the bottles are side by side, triggers the characters to fight each other. Corks are collectible, featuring a variety of images such as barbed wire, a walker hand and an undead head.
The Living Wine Labels app builds on the popularity of the 19 Crimes wine app, which first brought augmented reality to wine labels. The criminal rogues on the label of each 19 Crimes wine come to life to tell their own story when the app, which has been downloaded more than 500,000 times, is pointed at the label. The Living Wine Labels app will continue to work with the 19 Crimes wine labels, as well as labels from Chateau St. Jean, Beringer Brothers and Gentleman’s Collection, in addition to The Walking Dead wines. All the labels will bring entertainment and engaging experiences to the wine aisle beginning in February, 2018.