The Last Wine Company brings The Walking Dead Blood Red Blend and a companion Cabernet Sauvignon wine to market, featuring labels that respond to the Living Wine Label App, an augmented reality experience that bring the labels to life.
Fans of The Walking Dead comic series are loyal and highly involved, with more than 50 million comics in print and digitally, worldwide. The series has millions of followers on social media, and The Walking Dead television show, which will return from a winter hiatus in February, is the #1 show for ages 18-49, with more than 36 million Facebook followers.
“We know how enthusiastic fans of The Walking Dead can be and we expect they will embrace the Living Wine Labels app and The Walking Dead wines with real excitement,” said Seth Hynes, who is leading the introduction of the wines for The Last Wine Company, a partnership between Skybound Entertainment and Treasury Wine Estates. “Finding new and meaningful ways to connect with consumers is something we care very much about and we think The Walking Dead wine and Living Wine Labels App are a perfect pairing.”
The Blood Red Blend features an image of Sheriff Rick Grimes staring down the Undead and the Cabernet Sauvignon features a horde of Walkers. Will you join the living or rise with the dead?